24–26 March 2027 · OFEC Casablanca · Portugal, Guest Country of Honour
Organised by the Fédération Marocaine de la Franchise (FMF), Franchise Exhibition Morocco is the marketplace for franchise opportunities in Africa. For its 3rd edition, the show opens even wider to international brands looking for a gateway to Morocco and to 54 African markets.
19,000+
Visitors over 3 days
120+
Exhibitors
10
Business sectors
8+
Countries represented
160+
Accredited media
70%
of 2025 exhibitors came back
45 seconds inside the 2nd edition: 19,000+ visitors, 120+ exhibitors, three days of meetings at OFEC Casablanca.
Exhibitor Bookings Now Open
In 2026, Franchise Exhibition Morocco welcomed 19,000+ visitors, 120+ exhibitors from 8+ countries and 160+ accredited media. Join the 2027 edition, with Portugal as Guest Country of Honour. Early Bird – 15% on your stand for any booking confirmed before 30 November 2026.
Request to exhibit
7 questions, 2 minutes. Your request goes to the Federation’s sales team, who replies within one business day. Prices: download the exhibitor brochure (PDF).
Want to visit the exhibition?
Leave your email: you will be notified first when ticketing opens in January 2027.
Sales contact: contact@fmf.ma · +212 661-255158 · Moroccan Franchise Federation, 178 Bd Yacoub El Mansour, Casablanca.
The 2nd edition, held on 15–17 April 2026 at OFEC Casablanca under the patronage of the Ministry of Industry and Trade, welcomed 19,000+ visitors, 120+ exhibitors from 10 sectors, 8+ countries and 160+ accredited media, with the United Arab Emirates as Guest Country of Honour. 70% of the 2025 exhibitors signed up again for 2026.
Insightful Conferences: learn from franchise experts, industry veterans and innovators through panels and workshops, from expansion strategy to financing growth and navigating the African market.
With thousands of qualified visitors and investors expected, exhibitors can secure master franchise agreements, find new franchisees, and unlock expansion deals on the spot.
Unmatched Networking: Connect with policymakers, investment firms, and fellow franchisors. The FMF’s partners – including the International Franchise Association (IFA) – will be on hand, offering global perspectives and guidance.
Franchise Exhibition Morocco 2025–2026, OFEC Casablanca.
Laying the Foundation of Success
The first Franchise Exhibition Morocco, held on 12–14 February 2025, welcomed 84 exhibitors and 16,000+ visitors. For three dynamic days, brands from fashion and food to education and services met with entrepreneurs and investors, forging connections that span continents. This turnout confirmed Morocco’s status as a thriving franchise hub.
Tap into one of Africa’s most dynamic franchise markets. Morocco now counts 720+ franchise networks, up from around 40 in 1997, and some 5,000 points of sale: strong demand and a golden opportunity for expansion.
Enjoy end-to-end assistance from the FMF team – from booth setup to B2B matchmaking. We ensure your participation is smooth and impactful.
Be part of a movement. Join a community of franchise leaders shaping the future of franchising in Africa. Share experiences, spark collaborations, and learn from success stories in an energizing environment
Use Morocco as a springboard into Africa. Leverage the country’s stability, infrastructure, and strategic location to expand your brand across North & West Africa’s emerging economies.
Showcase your concept to thousands of potential franchisees and investors in one place. Benefit from extensive media coverage and government support that lend credibility to your brand.
Morocco attracts serious capital. With a steady influx of regional and international investors attending the show, Franchise Exhibition Morocco offers unmatched opportunities for funding, joint ventures, and multi-unit deals — making it a hotspot for franchise scale-up.
Three formats, one goal: meet the investors and franchisees you are looking for.
Drop us a line and keep in touch
