Federation of Moroccan Franchises

Empowering Moroccan Franchising Since 2006

FMF is a non-profit organization dedicated to structuring, promoting, and advocating for ethical franchising in Morocco.

Who We Are Explore the 2027 Exhibition

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Our 3‑Pillar Mission

Uniting brands and innovators to drive growth in the Moroccan franchise landscape through education, advocacy, and innovation.

Educate & Inspire

Certified training programmes and masterclasses led by international experts.

Innovate & Accelerate

A living lab driving research and new standards to anticipate tomorrow’s markets.

Advocate & Protect

Acknowledged spokesperson for Moroccan networks, lobbying for a favourable legal and fiscal framework.

Spotlight: Franchise Exhibition Morocco 2027

Africa’s premier franchise event, organised by the Fédération Marocaine de la Franchise, returns for its 3rd edition.
OFEC Casablanca • 24–26 March 2027
In 2026: 19,000+ visitors, 120+ exhibitors, 8+ countries and 160+ accredited media. Early Bird exhibitor applications are open until 30 November 2026.

Get Details Video Exhibition 2025

Key Figures (2025)

As a non-profit federation, we reinvest our efforts into training, advocacy, and ecosystem development for the Moroccan franchise community.

Years of expertise

Brands supported

120 +

Partner countries

12 +

Key Figures (2026)

In April 2026, the FMF organised the 2nd edition of Franchise Exhibition Morocco at OFEC Casablanca.

Visitors at FEM 2026

19000 +

Exhibitors

120 +

Accredited media

160 +

President’s Message

It’s not a promise. It’s a plan.

“Our nation brims with talent and promising concepts. At the FMF, our mission is to transform this energy into sustainable networks that create value and jobs. Together, let’s make Morocco a franchising hub for Africa and beyond.”

Si Mohamed El Fan

President of FMF

We love them

What our members have to say

"FMF was the spark we needed. In just one year, we launched seven franchise locations—thanks to their network, guidance, and the credibility they bring.!"

Amine Semlali NiceBurger

"The Franchise Exhibition Morocco gave us the exposure we needed. We connected with foreign investors and unlocked real opportunities for international growth."